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Your search for 06/2015 returned 8 results.


Step 2 in Shepherding Your Flock: Segment the Admission Process

In this previous post I introduced the idea of the independent school admission office needing to serve as the shepherd of its prospective families. In this post, I lay out a few tips for becoming a more effective shepherd to your ever growing flock of applicants. After teaching a diverse body of learners for the past nine years at Proctor Academy, I have come to ...

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Independent School Admissions: Shepherding Your Flock

In early July, I will have the privilege of sharing some of Proctor Academy’s marketing and communication story with attendees at Blackbaud’s K-12 User conference in Boston. This post will give a quick preview of that presentation. In short, the lesson learned this year is that sometimes you need to shepherd your flock more than you think. The independent ...

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Directing Your Marketing Choir – Part 4

As we gear up for a capital campaign at Proctor Academy, a recent conversation with a colleague sparked this post. We were discussing how to best market this campaign and what language we wanted to use (of course taking lessons from THIS POST) in order to be sure our messaging was consistent across the Admissions, Academic, and Development departments of our school. ...

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Directing Your Marketing Chorus – Part 3

This is the third post in a four-part series looking at the importance of internal communications in effective school marketing. Post 1 talked about how to direct your marketing ‘choir’ while Post 2 discussed the need to have clear content themes central to your Admissions, Communications, Academic, and Development Office language. This post looks at how a ...

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Directing Your Marketing Chorus – Part 2

In my last post, I laid out the framework for developing a consistent institutional voice through all areas of your school’s marketing initiatives. At the end of that post, I discussed the need to build a sound architecture for your organization's marketing and communications plan. This post focuses on the foundation of that architecture: CONTENT THEMES. Why ...

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Directing Your Marketing Chorus – Part 1

Perhaps you have the opportunity to hear a beautiful chorus like this one in person. Listening to each different voice play its part in the collective sound of the group is powerful. While the world’s best choral directors may not appear to be doing much as the chorus performs, the work done during rehearsals, arranging music for each part, and giving each singer ...

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Managing Multiple Social Media Accounts Effectively

An earlier post discussed the value of having multiple Facebook pages for your organization in order to speak directly to specific audiences. The question some have asked in response to that post is how do you manage four official Facebook pages, multiple Twitter accounts, and an Instagram account effectively? Ensuring consistency of brand among multiple social ...

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Are Multiple Facebook Pages the Answer to Distributing Audience Specific Content?

This is not a new question. Mashable wrote an article on the best strategy to reach multiple audiences and countless other school marketers have shared their two cents on the issue. We know there are potential downsides to the strategy, but for our team at Proctor, delivering customized content to each constituency remains our primary goal. Therefore, multiple ...

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