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Your search for 04/2016 returned 11 results.


Quantity vs Quality. Playing the Long Run Content Game.

We are surrounded by content. Social media. Email pushes. Blog Posts. Videos. Commercials. Pop-up Ads. Everyone wants a click. We live in a constant battle for conversion opportunities so companies can gather data in order to power their marketing efforts. Schools aren’t excluded from this ‘race to the click’ as the fight for tuition revenue dollars heats up in ...

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Be an “Implementor”

Engaging in a strategic planning process as a school is an exciting process. Sure, there are moments when you feel overwhelmed by adding another layer of responsibility to your already full plate of teaching, coaching, and advising, but overall, working alongside your board of trustees and others to develop a strategic plan is invigorating. As you collectively ...

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Why “Fit” Matters in Your Strategy

Proctor Academy is in the midst of another record setting admissions cycle, however, when asked why there is such strong demand for a Proctor education, we often struggle to articulate a concise answer. Proctor’s educational model works not because of a single program, but because of the unique combination of programs and culture undergirding those programs. ...

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Don’t Be a Commodity

 Recently, I saw a video discussing the power of collaborative branding efforts in education. The host of the video discussed his work helping Ocean Spray collaboratively market cranberries on a national level, thus increasing the demand for the product and consequently doubling revenues. Other collaborative branding efforts, like the Got Milk campaign that ...

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What’s In Your Way: People or Process?

We live in complex school communities where we interact with our colleagues not just professionally, but as we raise families together, work through discipline with our advisees together, share meals together, and navigate crisis communications together. When you live alongside your coworkers, it changes the dynamics of your working relationships. We also live ...

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An Economics Lesson for Independent Schools

Independent school tuitions have continued to rise at a higher rate than incomes over the past twenty years. This is not news to any of us, neither is the notion the price point of an independent school education is a factor in attracting families to the admission process in the first place. While many independent schools are beginning to understand the need to ...

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A Lesson from a College Essay

One of my advisees came over to my house to work on his college essay the other night and as we explored the Common App prompt and brainstormed, it became increasingly clear he didn’t need help writing his essay, he needed help branding himself. Our conversation quickly turned from focusing on what he had accomplished during his four years at Proctor Academy, to ...

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Why Do You Matter?

Sebastian Buck published this article in Fast Company earlier this week. It poses the important question, “How is the world better if your brand succeeds?” In a world where a dual bottom line is more important than ever, organizations must ask this question of themselves. We ask it of ourselves this on a daily basis as parents (Am I raising my child to make the ...

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Understand Your Core

Having a branding epiphany is exciting. They just don’t usually happen in the middle of your pastor’s sermon on Sunday. Such was the case when my pastor centered his message last Sunday around the idea that there many different interpretations, beliefs, and applications of faith that are causing division within the church, rather than unity. He submitted our ...

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Managing Disruption With Your Brand

Michael Horn wrote this article in Forbes a few weeks after writing this piece on disruption in the independent school market caused by charter schools, technology, and the presence of micro-schools. Horn writes, “As many students and their families in the independent school world struggle with ever-rising tuition prices, institutions must figure out ways to rein ...

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