We specialize in helping schools understand their internal and external branding by reinforcing value propositions through creative content across mediums in a cohesive communication plan that spans enrollment marketing, internal communications, and advancement communications. What help does your school need?
Enrollment Marketing Strategy
- Develop a plan to intentionally guide families through your admissions process.
- Build a complex nurturing scheme for each family as they navigate your enrollment and re-enrollment processes.
- Integrate your enrollment marketing plan into your overarching marketing/communications plan.
- Proactively address prospective family ‘pain points’ throughout the enrollment and re-enrollment processes.
- Use thought leadership inbound marketing content as lead generation opportunity.
Content Audit and Strategy
- Develop an overarching content plan for your communications/marketing team.
- Utilize integrated video, podcasts, blog posts, and visual images, and social media strategy across departments.
- Create content specific to your marketing personas.
- Build a long-term, mission-centric content strategy for your school.
Internal communication strategy:
- Help your faculty understand the importance of your marketing efforts.
- Ensure consistent messaging across departments and programs by turning your faculty into content generators.
- Develop intentional communications plan that balances the communication of Return on Investment to families with education of the student.
- Leverage internal expertise through development of thought leadership content.