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Step 2 in Shepherding Your Flock: Segment the Admission Process

In this previous post I introduced the idea of the independent school admission office needing to serve as the shepherd of its prospective families. In this post, I lay out a few tips for becoming a more effective shepherd to your ever growing flock of applicants. After teaching a diverse body of learners for the past nine years at Proctor Academy, I have come to ...

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Independent School Admissions: Shepherding Your Flock

In early July, I will have the privilege of sharing some of Proctor Academy’s marketing and communication story with attendees at Blackbaud’s K-12 User conference in Boston. This post will give a quick preview of that presentation. In short, the lesson learned this year is that sometimes you need to shepherd your flock more than you think. The independent ...

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