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Managing Multiple Social Media Accounts Effectively

An earlier post discussed the value of having multiple Facebook pages for your organization in order to speak directly to specific audiences. The question some have asked in response to that post is how do you manage four official Facebook pages, multiple Twitter accounts, and an Instagram account effectively? Ensuring consistency of brand among multiple social ...

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Are Multiple Facebook Pages the Answer to Distributing Audience Specific Content?

This is not a new question. Mashable wrote an article on the best strategy to reach multiple audiences and countless other school marketers have shared their two cents on the issue. We know there are potential downsides to the strategy, but for our team at Proctor, delivering customized content to each constituency remains our primary goal. Therefore, multiple ...

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