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Independent School Admissions: Shepherding Your Flock

In early July, I will have the privilege of sharing some of Proctor Academy’s marketing and communication story with attendees at Blackbaud’s K-12 User conference in Boston. This post will give a quick preview of that presentation. In short, the lesson learned this year is that sometimes you need to shepherd your flock more than you think. The independent ...

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Managing Multiple Social Media Accounts Effectively

An earlier post discussed the value of having multiple Facebook pages for your organization in order to speak directly to specific audiences. The question some have asked in response to that post is how do you manage four official Facebook pages, multiple Twitter accounts, and an Instagram account effectively? Ensuring consistency of brand among multiple social ...

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